The session, which is organised by the IOA, Baku 2015 European Games Operation Committee (BEGOC) and the Azerbaijan National Olympic Committee, consists of lectures and workshops focused on promoting the history and values of the Olympic Movement.

Baku 2015 chief operating officer Simon Clegg is one such attendee at the session, where he will present an opening address and update guests on the progress being made by BEGOC in delivering the inaugural European Games.

"Having spent 30 years of my life in the Olympic Movement it is a privilege for me to be here at the birthplace of Olympism to help promote the realisation of the first European Games," said Clegg.

"The roots of sport in society today are to be found here in Olympia and I am sure that Azerbaijan will organise an event fitting of the noble ancient traditions, but in a modern, dynamic, innovative and vibrant way which accurately reflects our capital city, Baku."

Simon Clegg, Baku 2015 chief operating officer, will be presenting an opening address and updating guests on the progress of preparations for the Baku 2015 European Games during the session ©Baku 2015



Clegg also set a challenge to participants to develop a Baku 2015 promotional strategy, with invitations to next year's Games on offer to the winning team.

During the course of the week, teams will develop ideas and recommendations to promote the Games and present them to an executive BEGOC panel, which will select the most innovative and inspiring entry as the winner.

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