By James Crook
January 9- Sport England have announced a £1.7 million ($2.7 million/€2.1 million) two-year investment in the Women's Sport and Fitness Foundation (WSFF) in the hope of getting more females involved in sport.
The increase comes as part of Sport England's four-year investment plan of around £500 million ($800 million/€610 million) which will go towards various sports in the country.
The WSFF are a charity which aims to get more women participating in sport and to get women of all ages more active, as their research has shown that only one in five women currently do enough exercise.
They claim they are the only organisation in the UK dedicated to increasing the number of women involved in sport as well as encouraging women to be fitter, healthier and more active.
"We're delighted to continue our relationship with Sport England and are grateful for their support," said WSFF chief executive Sue Tibballs.
"Twenty twelve was the greatest year ever for women's sport, and we're incredibly excited to work with sports' organisations to capitalise on this success and ensure a real participation legacy for women and girls."
With female athletes such as Jessica Ennis, Laura Trott and Nicola Adams producing high-profile gold-medal-winning displays for Team GB at the London 2012 Olympic Games, the WSSF and Sport England hope to use the success of female British athletes at the Olympics as a catalyst to revolutionise women's sport in the country.
Lisa O'Keefe, Director of Sport for Sport England said: "Twenty twelve was a phenomenal year for women's sport at every level and we need to build on that in 2013 by giving women what they want from sport."
"WSFF has an important role to play in helping sports to better understand the women's market and adopt a customer-centred approach."
The funding will go towards sports such as netball, which have significantly increased the amount of women that are participating in sport, as well as conducting research and offering direct support to county sport partnerships and the education sector.
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December 2012: Sport England announces £493 million investment into grassroots sport