By Tom Degun

Jacques Rogge in front of Olympic rings July 2010(1)March 5 - International Olympic Committee President Jacques Rogge has revealed he is very pleased with the pricing of tickets for the London 2012 Olympics.


Two-thirds of tickets for the sports at the 2012 Olympics will be priced at less than £50 ($81) - but the most expensive will be priced at £725 ($1,180) for high-demand events like the 100 metres which is expected to feature Jamaican superstar Usain Bolt.

Ticket prices for the opening and closing ceremonies range from £20.12 to £2,102 ($32.74 to $3,274) for the opening and £1,500 ($2,440) for the closing.

The tickets are set to go on sale to the public later this month on March 15 via a ballot system and the IOC President appears happy with the pricing structure.

"London has a very sound policy and we are very optimistic for the ticket sales," Rogge told BBC Sport.

"There is a very good range in prices that will allow all of the public to participate at the Games as spectators.

Rogge also stated it was important to have a limited number of expensive tickets to allow cheap tickets to be made available.

"There is a market for top prices and the market for top prices allows for the lower prices," he said.

"One-third of all the tickets will be under £20 ($33) and 90 per cent of the tickets will be sold for under £100 ($162) but it will be the little batch of expensive tickets, or premium tickets as we would call them; that allow the general price to be lowered.

"The mean price, the average price of a ticket for the London Games, for more than seven million tickets, is £47 ($76).

"There is also schemes for young people, schemes for disadvantaged people, so I think they have covered all their bases."

Rogge added there will always be complaints that there are not enough tickets for foreign National Olympic Committees but revealed that creating more tickets would mean building bigger venues; something the IOC does not approve of.

"There are 205 National Olympic Committees coming from all over the world and participating to the success of the Games," said the IOC President.

"They need tickets for their supporters.

"It is always: 'We want more, we want more.'

"But on the other hand, the IOC does not want to leave white elephants. We don't want the venues to be too big.

"We could easily have an Olympic Stadium of 150,000 and it would be full.

"But what do you do after the Games with that?

"So you have to be reasonable and that is what we are doing by not going too high in the number of ticket sales and seating."

Rogge added that he has been highly impressed by the way the venues for London 2012 are being constructed largely on time and on budget but said that organisers must maintain their focus as they get closer to the Games.

"The challenge is to keep the focus," he said.

"They had a fantastic focus for around six-and-a-half years.

"There is little more than one year to go and this is crucial because this is the year of the test events.

"That is where you can really rehearse and see what goes right and wrong.

"It is also the time when the whole organisation goes from construction mode to delivery mode.

"This is a huge operation, but I'm very optimistic."

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