Paris 2024








Run the Paris 2024 Marathon from home

Run the Paris 2024 Marathon from home

The official sponsor of the mass event, Running, is offering the chance to run the same course through the streets of the French capital that Olympic athletes from around the world will be chasing for medals. It will be a virtual race called Connected Marathon for Everyone.








Paris 2024 could revive the Olympic brand

Paris 2024 could revive the Olympic brand

Terrence Burns, who served as Senior Vice President of Marketing for Meridian Management, the exclusive and partially owned marketing agency for the IOC from 1996 to 2004, stated that Paris 2024 could mark the start of a new era for the Olympic Games after the challenges faced by  Tokyo 2020 and Sochi 2014 over Covid-19 and doping issues, respectively.