Federer, who will be seeking the singles gold medal at London 2012, is joined by several high profile athlete ambassadors, including American swimming star Ryan Lochte, British cyclist Sir Chris Hoy and Chinese badminton player Lin Dan.

Each of the elite athletes will participate in activities to help inspire and encourage future generations to achieve greatness, while the Gillette campaign will be the first programme launched to celebrate P&G's 10-year partnership with the Olympic Movement.

"We think Gillette's programme is the perfect start to P&G's Olympic Games programme," said Marc Pritchard, P&G's global chief marketing officer.

"Between them, these athletes have earned 18 world records and 55 World Championships and they embody the commitment to excellence that inspires us as a company."


Through the programme, Gillette hopes to inspire future generations of Olympians by telling powerful, personal stories that illustrate the importance of a great start from the athletes' perspective.

Research shows that early inspiration and support through coaches, local clubs and community centres can help fuel a child's success in life and Federer admitted he is delighted to give his support to the new programme.

"I have seen first-hand how a programme with early involvement positively impacts a young person's life," said Federer.

"The athletes working with Gillette have a great opportunity to inspire young athletes to greatness."

P&G's global partnership with the International Olympic Committee (IOC) in support of the Olympic Movement extends through the next five Olympic Games from London 2012 through the 2020 Olympic Games

"The Gillette ambassadors exemplify the importance of a great start in life and in their athletic events," said Patrice Louvet, P&G President of global grooming and shave care.

"We are pleased to welcome this outstanding team of athletes to the Gillette family.

"Together, we hope to make a real difference in the lives of young athletes around the world."

Contact the writer of this story at [email protected]


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