By David Gold

coles_02-08-11August 3 - Grocery retailer Coles has confirmed its sponsorship of the 2012 Australian Olympic team, making it the official supermarket of the squad competing at London.


Coles aims to bring customers exclusive Australian Olympic team and Games themed products, recipes and promotions.

Australian Olympic Committee (AOC) President John Coates said: "With one year to go our athletes vying for selection in London are very focused on hard work and we welcome our involvement with such a strong brand as Coles."

Coles will also be sponsoring the youth Olympic winter team during the Winter Youth Olympics in January 2012, in Innsbruck.

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