Perry will lead the UK office in delivering consulting services to national sports organisations and UK cities and regions involved in bidding for and hosting sports events.

His initial focus will be on assisting UK cities to attract pre-Games training camps for the 2012 Olympics and other 2012 related activities. 

Perry formerly worked with Sport Business Group, before being appointed as senior events manager at the Northern Ireland Events Company before moving on to work with Yorkshire Forward as their International Events Director. 

Perry replaces Robin Courage,the co-founder of TSE Consulting, who will remain with the firm as a senior advisor on the international level.

Lars Haue-Pedersen, the managing director of TSE Consulting, said: "We are delighted to bring Jasper on board.

"We have worked with him during his time at Northern Ireland Events and Yorkshire Forward and have no doubt that he will be a great asset to us as we further develop our activities in the UK.

"We are pleased that Robin will continue to assist us on the international level."

Perry said: "With the London Olympics just around the corner it is an exciting time for sport in the UK and a perfect time for me to join TSE.

"I look forward to working with our public sector clients to ensure that London 2012 is a benefit for cities and countries around the country."