Targeted national squash federations all around the world will each receive 250 dozen Dunlop Max balls through a new WSF initiative entitled WSF Dunlop KickStart 2012.

The Dunlop Max ball is larger than a normal squash ball and more bouncy; it is a beginners' ball that is an established introductory tool.

This is an addition to the ongoing long-term official ball partnership that WSF and Dunlop maintain.

Announcing the initiative, WSF chief executive Andrew Shelley commented:  "Development is always at the top of our agenda, and this is another way for us to support local coaches, especially in 'young' countries, as they introduce new blood into our sport.

"We are already growing in so many countries as a result of local structures – and we are pleased to support these.

"We are very grateful to Dunlop for their partnership and look forward to getting feedback about the success of the initiative at the WSF World Development Conference later this year."

Sunny Singh, Dunlop's head of sports marketing, added:  "Squash is a vibrant market for us, and we are eager to assist the sport to grow in any way we can.

"The Max is the ball we know that coaches like to use, especially for children, as they start out on what for so many becomes a long-term exercise regime."

Contact the writer of this story at [email protected]


Related stories
December 2011: World squash number one Nicol David aims for 2020 Olympic recognition
November 2011: Open format for Kuwait PSA Cup underlines World Squash innovation ahead of 2020 Olympics
November 2011: World Squash Federation puts innovation at heart of 2020 Olympic campaign
October 2011: WSF launch "Back the Bid" campaign for 2020 Games
September 2011: World squash unveils new identity