Olympic deal shows bubbling market for zero-alcohol beers

Olympic deal shows bubbling market for zero-alcohol beers

For the first time, spectators will be able to sip the official beer of the Olympic Games. But the tipple won't go to their heads: it will be the alcohol-free version of the popular Mexican brand Corona. The International Olympic Committee made the partnership with Anheuser-Busch InBev official earlier this year; teaming up for both the Paris 2024 and Los Angeles 2028 Summer Games.