Paris 2024 could revive the Olympic brand

Paris 2024 could revive the Olympic brand

Terrence Burns, who served as Senior Vice President of Marketing for Meridian Management, the exclusive and partially owned marketing agency for the IOC from 1996 to 2004, stated that Paris 2024 could mark the start of a new era for the Olympic Games after the challenges faced by  Tokyo 2020 and Sochi 2014 over Covid-19 and doping issues, respectively.



IOC's lukewarm attitude on Global Warming

IOC's lukewarm attitude on Global Warming

Global warming affects every aspect of life, including sport and top-level athletics. The problem is getting worse every year, and unless there is a 180-degree turn in the policies of the IOC and politicians in general, the Gangwon Youth Games in 2024 or the Milano-Cortina Games in 2026 will be remembered as the last in the current format.