FAST TRACK has been appointed by British Performance Basketball Ltd as their commercial and event partner, with a view to transforming the sport’s fortunes ahead of the 2012 Olympics.
British Performance Basketball Ltd is a recently formed ‘Special Purpose Vehicle’ set up by UK Sport and Fast Track will assist the company in building a strong future for the sport.
The agency, founded by London 2012 vice-chairman Alan Pascoe, will conduct research into developing the attractiveness of British Basketball to commercial partners and the wider public, starting at the highest level of the GB team.
Fast Track and British Basketball will look to make the sport commercially attractive, stage world class international fixture and generate grass roots excitement for and participation in basketball.
Simon Tuckey, a director of British Performance Basketball Ltd, said: “The creation of British Performance Basketball Ltd was the first step in promoting our sport in the coming years and we are delighted to partner with Fast Track to assist in this crucial role.
"The sport of basketball has a huge opportunity to galvanise participants at all levels ahead of 2012 and improve standards across the board and we fully hope that working with Fast Track, we can achieve this.”
Jon Ridgeon, the managing director at Fast Track, said: “We are delighted to have the opportunity to work with British Performance Basketball on this project and look forward to delivering results.
"There is a huge potential for Basketball to take advantage of the positive impact of the 2012 Olympics and I hope we can demonstrate the possibilities throughout the sport.”