The Paris 2024 pictograms revealed at the Organising Committee’s HQ in Saint Denis yesterday will be introduced on the Olympic Games ticketing website to coincide with the first sale of the "Make Your Games" packs on February 15 ©Paris 2024

The Paris 2024 pictograms revealed at the Organising Committee’s HQ in Saint Denis yesterday will be introduced on the Olympic Games ticketing website to coincide with the first sale of the "Make Your Games" packs on February 15.

Paris 2024 President Tony Estanguet estimates that "millions of people" will become aware of the new designs at that point.

The pictograms will also be integrated into the main Paris 2024 commercially branded output on a range of items from baseball hats to T-shirts and flasks.

Speaking at the launch, Paris 2024 President Tony Estanguet, a three-time Olympic canoeing champion in the C1 class, said: "A pictogram is also a symbol that is collectable.

"When you’re an athlete, you’re proud about showing off the pictogram of your sport - pins, t-shirts… I remember collecting those things."

The Paris 2024 pictograms revealed at the Organising Committee’s HQ in Saint Denis yesterday will be introduced on the Olympic Games ticketing website to coincide with the first sale of the
The Paris 2024 pictograms revealed at the Organising Committee’s HQ in Saint Denis yesterday will be introduced on the Olympic Games ticketing website to coincide with the first sale of the "Make Your Games" packs on February 15 ©Paris 2024

Organisers revealed that the International Olympic Committee worked closely with International Federations to ensure accurate depictions of smaller details.

Paris 2024 brand manager Julie Matikhine offered an example of that collaboration in talking about one of the specific sports designs.

"The International Federations played a role in their development," she said.

"For fencing, for example, the pictogram shows the three different types of blades with foil and epee at the top and sabre at the bottom.

"There is a type of finesse in the detail and the accuracy of the sporting endeavour.

“A pictogram is also a symbol that is collectable,
“A pictogram is also a symbol that is collectable," said Paris 2024 President Tony Estanguet at the launch ©ITG

"We discussed the design of the mask in great detail with the International Federation to have the best representation possible."

Estanguet added that Paris 2024 organisers were "still mulling the aural identity of the Games."

Pictograms were introduced to the Games at the Tokyo 1964 Olympics, and to the Paralympics at Barcelona 1992.

Each of the Paris 2024 pictograms is made up of three graphical elements - an axis of symmetry, a depiction of the ground and a representation of the sport that it illustrates.

The pictograms designed for Paralympic sports also pay tribute to the equipment used by athletes, including wheelchairs used in sports such as wheelchair fencing and wheelchair rugby, and the tappers used for visually impaired athletes in Para swimming.

An Olympic logo guide will be produced and distributed to broadcasters to help them identify the new images.

Meanwhile the branding of venues will work with a main palette of pink, blue and purple and will reference French art styles such as cubism.