Leighton, who is the seventh chief executive in the organisation’s history, was ratified on National Girls & Women in Sports Day (NGWSD), to commemorate the 50^th anniversary of Title IX - a federal civil rights law in the United States that prohibits sex-based discrimination in any educational programme that is funded by the Government.

She will replace Dr. Deborah Antoine, who bows out after securing an investment over 100 million to provide access and opportunities to women in sport.

Leighton was previously working as the chief marketing officer of Pac-12 Conference for 12 years and is expected to bring in a wealth of experience.

From overseeing marketing operations of major championships and creating the conference-wide fan data and analytics programme to rebranding the Pac-12 Conference, Leighton had a crucial role in all commercial activities.

She also served as the vice-president of marketing and brand development at National Basketball Association team Sacramento Kings among other roles.

"Danette brings a wealth of experience, knowledge and connections to the Women’s Sports Foundation that will help us create more opportunities for girls and women in sports at a time when digital engagement and advocacy is as critical as enhancing the in-person experience for athletes and fans at every level," said Billie Jean King, WSF founder.

"As we mark the 50th anniversary of Title IX and remain fully committed to being guardians of this important legislation, our work is not done in achieving gender equity in sports. 

"We must maintain the momentum created by the trailblazers who came before us to ensure future generations carry the torch forward."

Leighton will officially begin her new role in March 2022.