Customer relationship management company Salesforce has signed a seven-year deal with the Los Angeles 2028 Olympics and Paralympics, providing a digital service for fans and athletes.
The United States Olympic and Paralympic Committee and NBCUniversal have also signed similar deals.
NBCUniversal will be supported by Salesforce with its Olympic and Paralympic coverage across its platforms for the next seven years.
As part of this partnership, Salesforce will sponsor media coverage of the Games from Tokyo 2020 through Los Angeles 2028.
We’re excited to announce our partnership with @TeamUSA, the @LA28 Games, and @NBCUniversal to build the most engaging digital fan experience in sports with Salesforce #Customer360.#WeAreTeamUSA https://t.co/NfVz17SPqi pic.twitter.com/aGJ5bIQ9hS— Salesforce (@salesforce) June 16, 2021
"At Salesforce, our mission is to change the world for the better through technology that helps our customers achieve success from anywhere and we're proud to support the Olympic and Paralympic Games in Los Angeles," said Sarah Franklin, President and chief of marketing at Salesforce.
"We're thrilled to partner with LA28, Team USA and NBCUniversal and look forward to creating the most innovative digital experience in sports for engaging athletes and fans."
Los Angeles 2028 is set to take place from July 21 to August 6 2028.