The International Cricket Council (ICC) has confirmed Himalaya MEN as its official men's grooming partner for men's events through to 2022.
This cooperation covers the 2021 ICC World Test Championship Finals, the 2021 ICC Men's T20 World Cup and the 2022 ICC Men's T20 World Cup.
"Our events provide leading brands an unparalleled, high-reach platform for conversations with tremendously involved and passionate fans," said Anurag Dahiya, chief commercial officer of the ICC.
"We are pleased to have Himalaya MEN on board as a partner for some of our marquee men's tournaments, beginning with the final of the World Test Championship between India and New Zealand to be held in Southampton, Men's T20 World Cup 2021 in India, followed by the Men's T20 World Cup 2022 in Australia."
Himalaya MEN is part of the larger Himalaya Drug Company's men's care range.
"Cricket is a sport that is enjoyed by everyone in India, and it is indeed a great opportunity to have associated with the world governing body of cricket, International Cricket Council," said Rajesh Krishnamurthy, business director of the consumer products division of the Himalaya Drug Company.
"This is a fantastic opportunity to take a homegrown men's grooming brand like Himalaya MEN to a global platform, as it further reinforces our commitment to wellness and sports.
"We are extremely delighted that this partnership will further enhance our brand vision of 'Wellness in Every Home and Happiness in Every Heart' to our large consumer base."