The organisers of the 2023 International Cycling Union (UCI) Cycling World Championships have appointed Trudy Lindblade as chief executive, prior to the new combined event in Glasgow in Scotland.
A first of its kind, the Championships will combine 13 cycling disciplines into one event, including road and track.
Lindblade will now oversee the Championships' key aims of improving participation, transport, tourism and the economy.
The Australian takes up the role after previous experience working at major events that looked to deliver social and economic change.
She is currently the head of event management at Visit Victoria and has spent more than 20 years leading, planning and delivering major events in Australia and worldwide.
Lindblade has worked with Governments, Local Organising Committees, event hosts and international and national sports federations through her roles.
🚴♂️ Scotland will host the inaugural @UCI_cycling World Championships in 2023.— Scottish Government (@scotgov) February 9, 2019
Events including road, track and mountain biking will be held in Glasgow and across the country.#Glasgow2023 pic.twitter.com/cYzR0GNT3D
Most notably, she held senior roles at the 2010 UCI Road World Championships, the 2012 UCI Track Cycling World Championships and at Cycling Australia.
The Cadel Evans Great Ocean Road Race was partly created by Lindblade, being established in 2015 and now acting as the opening one-day race on the UCI WorldTour and Women's WorldTour calendars.
"On behalf of all the partners, I would like to congratulate Trudy on her appointment as chief executive of the 2023 UCI Cycling World Championships and we look forward to welcoming her to Scotland very soon," said Paul Bush, chair of the event.
"This is another key milestone on our journey to the Championships and concludes a global search, much of which was undertaken at the height of the coronavirus pandemic.
"Trudy's vast event experience, particularly in delivering both UCI and mass participation cycling events, makes her the ideal candidate to establish and lead the Championships team.
"We have a bold ambition to use the event as a catalyst for significant change and progress in Scotland, by continuing to transform the nation and make cycling part of people's normal, everyday lives and Trudy is the right person to help us achieve this."
NEWS ALERT🚨: Scottish Govt & @sportscotland has announced £8M Cycling Facilities Fund that will deliver a tangible benefit from #2023GlasgowScotland by celebrating the unique #powerofthebike in new facilities across Scotland. Find out more & how to apply https://t.co/1zQ4lu0EdG pic.twitter.com/PHhHYM0XmU— 2023 UCI Cycling World Championships (@CyclingWorlds) October 20, 2020
Lindblade will relocate with her family from Melbourne in Australia to Glasgow and will take up her new role on October 26.
"Playing a leading role in such an innovative and unique event will be a wonderful opportunity," said Lindblade.
"This is particularly so as the 2023 UCI Cycling World Championships will be the single biggest global cycling event to date, and one that has transformational change at its core bringing longer term benefits to Scotland through the areas of health, transport, education, sustainability and tourism."
Five non-executive directors and one co-opted member have recently joined the Board of Directors.
Rupert Dickinson, Alexandra Innes, David Hornby, Nick Peel and Susan Ahern have all been appointed non-executive directors, while five-time BMX and track cycling world champion Shanaze Reade is the co-opted Board member.