"Alice" uses her irreverent style to engage with Laura Kenny ©Purplebricks/Team GB

Estate agent Purplebricks is launching a new creative campaign for this year's Olympic Games in Tokyo, featuring a number of Britain's finest athletes.  

From tomorrow, "The Official Estate Agent of Team GB" will be unveiled across television, digital, social and PR, featuring four-time cycling Olympic gold medallist Laura Kenny and Olympic bronze medallist and triple world taekwondo champion Bianca Walkden.

The UK's biggest estate agent has produced, what it claims is, a series of creative and irreverent spots, featuring "Alice", who tries to draw parallels between her tireless work selling a house and the efforts of Team GB athletes to bring home gold this summer at Tokyo 2020. 

The campaign, produced by MindsEye, also includes diving Olympic bronze medallist Dan Goodfellow and Moe Sbihi, Olympic gold and bronze medallist in rowing.

Bianca Walkden refuses to be distracted from her training in the advert ©Purplebricks/Team GB
Bianca Walkden refuses to be distracted from her training in the advert ©Purplebricks/Team GB

"Purplebricks is famous for its honest take on the world of estate agency with an added twist of humour," the company's chief marketing officer Ed Hughes said.

"And we saw no reason to stop when it came to our sponsorship of Team GB.

"This is our biggest campaign so far and underlines the passion and commitment of our people to being the leading property experts in all corners of the nation - even if that advice can't quite take you to the podium in Tokyo."

Team GB commercial director Tim Ellerton believes the company aligns with their sporting values.

"The Purplebricks campaign really complements the ambition of what we need and what we strive to achieve in the run-up to the Games - and that's for the nation to get behind the athletes," Ellerton said.

"For our team to know they have home support makes such a difference.

"The fun that Purplebricks have created in association with our athletes will undoubtedly cement that message over the coming months."