KSI and Logan Paul “competed” in a bout which reportedly sold over 15,000 tickets and saw people paying £7.50 ($9.63/€8.28) to watch on YouTube.

Both individuals have built a considerable online following, with Olajide "KSI" Olatunji - whose fame largely came from being a gamer - having 19.4 million subscribers on YouTube and having racked up nearly 4.4 billion views.

His opponent Logan Paul has 18.2 million subscribers and 3.9 billion views, having initially gained awareness for pranks on the app Vine.

Both have caused controversy. KSI has been accused of making sexist comments, while Paul was criticised for the supposed showing of the body of an apparent suicide victim in Japan.

It has been claimed that nearly 800,000 people watched the contest - which followed Britain’s KSI “calling out” his opponent after beating another YouTuber, Joe Weller, in February - online.

The fight was the first of two possible contests between the pair, who have proved both controversial yet popular figures on the internet.

The contest ended in a draw, with two judges scoring the contest even and the other deeming that KSI was ahead by one point.

Unsurprisingly the interest generated in the contest has prompted comparisons to other, genuine, boxing bouts in recent years.

One report stated that the fight received more views online than Tyson Fury’s heavyweight world title fight against Wladimir Klitschko.

So what does this all mean?

It definitely feels like a bad thing for the sport that two amateurs stepped into the ring and received the level of interest and pay packet that some professionals dream of earning in a single fight.

It feels like it should be extremely damaging to the sport, with a novelty act taking headlines away from people who have honed their craft over many years and are more deserving of the platform.

I am sure many professionals were left cringing as both attempted to punch their rival.

One also wonders to what extent both YouTubers received advice on safety, given that boxing is ultimately a dangerous sport.

The British Boxing Board of Control (BBBofC) were understandably keen to distance themselves from the event.

"The event featuring KSI v Logan Paul taking place at the Manchester Arena is not under the jurisdiction of the British Boxing Board of Control," the organisation stated prior to the event.

"Neither individual is licensed by the BBBofC and the BBBofC does not participate in such events."

Despite the criticism the event received, this is not a new thing for boxing to have to cope with.

If you think back over the last couple of years, there was the Conor McGregor versus Floyd Mayweather fight,  with the mixed martial artist scooping a huge payday for moving from The Octagon into the ring.

There was also cricketer Freddie Flintoff’s one-fight boxing career, which was never going to be anything more than that. Former England footballer Rio Ferdinand was set to follow in the same steps, with a bookmaker supporting his efforts,  before they were eventually curtailed by the BBBofC.

I am sure there are countless other examples where boxing has been used for a farcical event.

It is worth pointing out that the event has been covered by several media organisations in Britain, having been placed in both "news" and "sport" sections on websites.

There was clearly interest in the fight, despite it not being my cup of tea.

However, it does feel worth considering, due to the numbers involved and given the young audience is the one genuine sporting events are trying to attract.

Does sport need to examine why this event was supposedly as well-watched as had been claimed? Do we need to consider whether there could, potentially, be aspects that sport can learn from?

Or do we dismiss the event at something of a flash in the pan, with the individuals involved clearly seeing a chance to provide different content, earn a big payday and rehabilitate their reputation somewhat?

It is probably the latter, as I do not suddenly imagine a worldwide series of YouTube boxing bouts establishing itself.

One wonders whether the main takeaway from the event is YouTube taking on an increased role in streaming sporting events, either so-called or genuine.

The broadcast landscape does appear to be changing, with increased competition emerging from streaming services.

Amazon are set to provide coverage of the US Open in the United Kingdom, with their debut in the arena drawing ever nearer.

The company also earned rights to stream 20 Premier League football matches from next season.

Facebook have also been viewed as taking steps into the sport marketplace, having recently earned the right to stream matches in India, Afghanistan, Bangladesh, Bhutan, Nepal, The Maldives, Sri Lanka and Pakistan.

There has also been the series of rights garnered by Eleven Sports recently, with the company streaming La Liga and Serie A matches, along with golf and other sporting content.

It will be interesting to see how streaming services continue to grow and change the landscape in the coming months and years.