Right To Play uses sport and play to improve the lives of vulnerable children in some of the world’s poorest communities. 

it is already a charity partner to British Athletics.

"Having supported Right To Play since June last year when they came on board as a partner to UK Athletics, I am delighted to have them as our partner for the IAAF World Championships," Niels de Vos, the Championship director of London 2017, said. 

"These Championships give us a fantastic opportunity to shine a light on their work, alongside the world’s best athletes."

London 2017 has set goal of raising enough money over the course of the Championships, due to finish on August 13, to reach 100,000 children with Right To Play programmes.

The charity was founded in 2000 by Norway's Johann Olav Koss, a four-time Olympic speed skating gold medallist.  

It now has 14,900 local volunteer coaches and more than 620 international staff around the world.

"As a charity that has sport and play at its core Right To Play is a natural partner for the World Championships," Nikki Skipper, national director at Right To Play UK, said.

"The athletes competing here in London are the ultimate symbols of the power sport can have in helping individuals reach their potential. 

"Our approach to education builds children’s confidence and life skills, enabling them to realise their own potential. 

"Whether that is a child from a remote village in Ghana or a refugee in Lebanon - we make a real difference to children’s lives around the world."

Among those who will be helping promote the partnership is Greg Rutherford, Britain's Olympic and World Championships long jump gold medallist.

"Many of us take playing sport for granted but not all children have the same opportunities in life. Right To Play’s approach is unique and effective and I’m proud to be their ambassador," said Rutherford, who will miss this year's Championships due to injury.