The partnership, reached in conjunction with the PSA and brokered by their exclusive UK commercial agency CMSeven, will see the company "provide hydration solutions to all participating players across the tournament week with its range of sports drinks and waters - to ensure they remain hydrated before, during and after matches".

"We are very pleased to have reached an agreement with iPro Sport and look forward to working closely with the team ahead of this year's tournament," said tournament director Tim Garner.

"As a former professional player I know how demanding squash can be and the key function hydration plays in recovery during and after matches.

"I’m excited to work with iPro Sport to offer the players a comprehensive solution that will help enable them to perform to their best throughout the event."

The PSA is the latest partner to join iPro Sport, whose portfolio includes a host of professional sports clubs and sporting organisations.

Their partners include England Netball, the current English and European rugby union champions Saracens, as well as football clubs Leeds United and Queens Park Rangers.

"Hydration underpins everything we do and to partner with the very best in professional squash further cements our long-term commitment to support athletes worldwide with a ready to drink isotonic product which provides instant hydration," said Sophie Christy, the commercial director of iPro Sport.

"We are extremely proud of the partnership with the the Canary Wharf Squash Classic which is a strong fit for us and we look forward to further developing the global opportunities which this partnership will offer all parties in the future."