The trophies have been made to mark the WCF's 50th anniversary, which draws to its conclusion at the men's World Championship in Edmonton in Canada between April 1 and 9 next year.

Chinese capital Beijing will host the first Women's World Championship to use the new trophy, between March 18 and 26.

The trophies were designed and created by Thomas Lyte of England.

The company are already the official restorers of tennis’ Davis Cup and the Webb Ellis Rugby World Cup, while they have also designed and made the Barclays Association of Tennis Professionals' Tour trophies.

In addition they are the official suppliers of football’s FA Cup in England and the RBS Six Nations rugby trophy.

"I am delighted to unveil our new World Curling Championships silverware, during such a special year for the World Curling Federation," said WCF President, Kate Caithness.

"Thank you to those at Thomas Lyte who took our brief and produced these first-class trophies.

"I very much look forward to presenting them later this season at the final Championships where Olympic points can be earned."

Made from silver, the trophies feature a small curling stone and traditional corn brooms within the design.

Each cup includes engravings of the Championship names and a globe to represent the worldwide element.

The trophies sit on a pyramid base, where future winners will be engraved.

Both trophies are 70 centimetres high, including the base, and 44 centimetres tall when standing alone.

With the old World Curling Championship trophies being retired, they will now be displayed, among other special curling memorabilia, at the WCF’s headquarters in Perth, Scotland.

The 2017 World Curling Championships are the last events where Olympic qualification points are on offer for the 2018 Winter Games in Pyeongchang.

The WCF also unveiled a special book to mark the 50th anniversary of the organisation this year.

Written by Mike Haggerty and featuring photographs compiled by Richard Gray and design by Douglas Colquhoun, the book "covers major shifts in the last 50 years of curling including the introduction of the sliding delivery, and curling’s inclusion in the Olympics".