World Sailing made the presentation at the London Boat Show ©OnEdition

World Sailing vice-president Gary Jobson attended the London Boat Show as the governing body presented their plans to take the sport to a mass audience in 2016.

Jobson was joined by World Sailing Series Editor, Matt Sheahan, and the governing body’s chief marketing officer Malcolm Page to explain their “innovative and forward approach” to attracting more fans to the sport.

As part of a rebrand, which saw the International Sailing Federation become World Sailing, the governing body has also relaunched their website.

The move was made to give fans and media a clearer site which will be easier to navigate, with social media and World Sailing TV at its forefront.

"In order to take sailing forward in 2016, a pivotal year for sailing with the Olympic Games on the horizon, a new approach and fresh ideas with the fan experience at the heart was required for the governing body's website,” said Page.

"Social media is key for us to communicate directly with our audience across multiple platforms.

“With engaging content, increased interaction and regular video content on we will be able to keep our worldwide audience continuously up to date in our evolving sport.”

During December’s World Yacht Racing Forum in Geneva, where the rebrand was announced, World Sailing revealed live television output at three Sailing World Cup events as well as a combined production initiative with Sunset+Vine|APP which will result in a monthly 26-minute television series.

World Cups are set to be broadcast in numerous countries as World Sailing seek to promote the sport to new fans in 2016
World Cups are set to be broadcast in numerous countries as World Sailing seek to promote the sport to new fans in 2016 ©World Sailing

Sunset+Vine|APP will deliver international news and live medal races from the World Cup regattas in Miami, Hyères and Weymouth and Portland, both online and on television, as sailors hone their preparations for Rio 2016.

Their new monthly show, titled World Sailing, will begin this month with an editorial focus on the build-up to the Olympics as well as coverage, personality features, background stories and the latest news.

A total of 36 broadcasters have been contracted in more than 170 territories, with World Sailing expecting the numbers to rise to 50 broadcasters in over 190 territories.

World Cups are due to be shown by ten global broadcasters during the year, while fans will be able to watch action from the World Sailing TV YouTube channel.

To date, 219 sailors from 55 nations have qualified for the Rio 2016 Olympic Games competition, which has been a source of constant concern for World Sailing due to concerns about pollution and rubbish in the water at Guanabara Bay.

The state of the water was thought to be behind South Korean windsurfer Cho Wonwoo falling ill and Germany’s Erik Heil suffering skin infections at the Olympic test event in August.

In December, World Sailing expressed their hope that a new pipe belt and multiple courses would help combat concerns about the level of pollution in the water.