The deal, due to take effect in January 2014, will see Nike step up from Official Supplier to Official Partner of British Tennis.

As part of the new agreement, Nike will now assume title sponsorship of a number of elite junior tournaments, including the LTA staged International Tennis Federation (ITF) Junior Internationals, the British Junior National Championships and the Winter National Tour Finals, whilst the LTA will continue to oversee the delivery of the Nike Junior Tour in the UK.

All clothing and footwear for LTA performance coaches will be provided by Nike, who will also manafacture the official team kit for all junior and senior GB national teams, including the Aegon GB Davis Cup and Fed Cup Teams.

Nike will provide the official team kit for the junior and senior GB squads


"It's such a strong endorsement of an organisation when a brand of Nike's calibre chooses to work with you," said Lawrence Robertson, the LTA's dommercial director.

"We take great pride in working closely with the team at Nike and our new deal will see their involvement deepen across junior tennis in the UK, both in terms of competition and involvement in our grassroots programmes."

Nike joined the LTA's commercial programme in 2009, with this new deal extending the partnership through till 2018.

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