The enigmatic entrepreneur, who was linked with the purchasing of Premier League Manchester City in 2009, has been a fanatical squash fan and player for many years.

He has pledged his financial and personal commitment to re-invigorate the sport - which narrowly failed to gain inclusion in the London 2012 Games - by broadening its appeal to a wider, younger audience.

"I believe that given the right investment and support, squash can become one of the most exciting and loved sports," said Ziad Al-Turki.

"I am investing my time and money into something I am passionate about and with the finals in January 2011 we hope to announce a new era for the popularity of the sport.

"It will definitely help to put squash back on to the sporting map."

One of the first major investments made by Ziad Al-Turki (pictured) is the ATCO PSA World Series Finals, from January 11-15, which is the culmination of the 2010 PSA Super Series tour.

The event, formerly known as the Super Series Finals, will see the world's eight top male players competing for the tour championship title and the highest first prize ever played for in the UK and Europe.

The final line-up for the ATCO PSA World Series Finals is not yet decided, but is likely to include Egypt's reigning world number one Ramy Ashour and England's Nick Matthew, winner of two Commonwealth Games gold medals in Delhi last week.

The pair head the current 2010 PSA Super Series rankings.

The ATCO PSA World Series Finals - which will be hosted at The Queen's Club, the home of racquet sports - will take place in an iconic inflatable structure, specifically created for this showpiece event.

The 'Z-Court' will contain the very latest in squash viewing, featuring an all-glass court with glass supports, enabling uninterrupted 360-degree views of the action.

The five-day event, which will be attended by a number of famous names, will be hosted by leading sports presenters Jake Humphreys and Chris Hollins.

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