April 1 - Telecommunications company LIME have announced a J$21 million (£1.5 million/$2.3 million) three-year sponsorship of the Jamaica Amateur Athletic Association (JAAA) youth programmes to try to ensure that the success currently enjoyed by the country - thanks to the likes of Usain Bolt (pictured) and Melanie Walker - continues.



The sponsorship will be used towards the staging of local meets geared at selecting Jamaica's teams to youth championships such as the Carifta Games, Junior Pan American Games, Central American and Caribbean (CAC) Games and World Junior and Youth Championships.

The funds will also go towards supporting the selected teams and will also be used for the fitting of the JAAA's new office space in Kingston.

Chris Dehring, LIME's chief marketing officer, said: "It's excellent for us at LIME to be associated with the JAAA, which is an incredibly well-run association.

"We are honoured at LIME to be part of this, particularly the youth development programme which is so important to all of us.

"It's really intended to make sure that they can plan ahead with some certainty in terms of the funding that will be available to them and that is very important to any administration.

"The sponsorship is $21 million over three years and we basically sponsor all the youth development meets that take place, including all the national trials, whether it be for the Carifta Games, Junior Pan Am Games, CAC Games, IAAF meets as well as sponsorship of the teams that get selected out of these trials."



LIME is also hoping to help towards the improved efficiency of the JAAA's operations and is already planning to improve the association's communication facilities as part of its support.

Dehring said: "The JAAA can benefit from a modernised approach to how they communicate and in terms of how office management is controlled, so we will be working very closely with them to modernise those facilities with proper internet services, broadband services and mobile communication services on a closed-user group, so that they can communicate more efficiently with the athletes and everyone else."

Howard Aris, the President of the JAAA, said: "We have from time to time serious challenges in terms of funding for our teams and therefore this partnership will go a long way in assisting us in furthering the cause of track and field for our young athletes.

"We look forward not only to the partnership in terms of the actual cash value, but more so to the various elements that were described in terms of their help towards us being a far more efficient organisation when we occupy our new premises."