September 22 - Usain Bolt (pictured) is in negotiations with the Jamaican Tourism Board to become the official face of its marketing campaign.



The sprinter featured prominently in promotional activities in Berlin last month, where he won three gold medals in the World Championships, which included a massive promotion throughout Germany with Europe's largest tour operator, Tui.

In addition, Jamaica will field an entry in the Clipper 2009-2010 Round the World Yacht Race with a vessel named "Jamaica Lightning Bolt".
 

The boat will compete against nine identical stripped down 68-foot yachts in the 35,000-mile race around the world.
 

The event, which will last for 10 months, will also feature promotional stops at various locations.

The Caribbean island returns to the event after first fielding an entry in the 2007-2008 running of the Clipper race.

Jamaica Lighting Bolt will compete against international entries including Spirit of Australia, Uniquely Singapore, California, Qingdao, Cork, Edinburgh Inspiring Capital and Hull & Humber.
 

Edmund Bartlett, Jamaica's Tourism Minister, said: "Sports tourism in Jamaica had a shot in the arm with Bolt's amazing 100 metres and 200m world record times and with the gold medal performances from the rest of the Jamaican squad.

"To be involved again with the Clipper Round the World Yacht Race is yet another element of our strategy to put Jamaica on the map by using our sporting events, our sporting heroes and our sporting facilities to show the world that we may be a small island but we are a great nation of sporting excellence."


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