The Coca-Cola Pin Trading Centre (PTC) for London 2012 is now open in Hyde Park.

The first official day of pin trading takes place next week on the 17th July, so although there is no pin trading at the moment, the PTC is open for purchases.

The PTC stocks all the pins that can be found in the online Coke Store and it will be the place where exclusive pins will be available such as the countdown pins and Pin of the Day. There will be pins at both PTCs (the other one is in the Olympic Park) that you cannot buy online.

View of the Pin Trading Centre as you enter
Not only is July 17th the day when official pin trading kicks off, but it's also the day when Coca-Cola's first countdown pin is launched. That day marks 10 days to go to the Opening Ceremony and the 10 day to go pin will be available exclusively at the Hyde Park PTC.

Pin trading map and guide to etiquette
The PTC is part pin trading centre and part retail outlet for Coca-Cola pins and other Coke branded Olympic merchandise such as T-shirts and lanyards. There is a queuing area to access the centre ensuring that it will not get too crowded during the Games. The pins are on display in frames and a simple numbering system allows you to write down the numbers and quantity of the pins you wish to buy, go to the counter and the staff will put your order together.

Choose your pin from the frames or the chart

There is a large 'Coke Bottle' display marked up with the outline of the Pin of the Day shapes and we imagine that each morning as the pins go on sale, that day's pin will be revealed on the bottle to gradually build up the complete picture.

The Coke bottle waiting for Pin of the Day

The PTC is connected to the large London 2012 Shop at Hyde Park. This is a large retail space selling lots of merchandise, some of which we have seen in other locations, but most of it Games Time and Olympic Venue stock which has branding and logos we have not.

The exterior of the London 2012 Shop.
The Pin Trading Centre entrance is through the orange section at the far end
During Games time, the PTC will be open from 10am until 10pm. At the moment, the closing time is a little earlier.