It is the latest deal agreed by Sochi 2014, who have broken an Olympic domestic sponsorship record in raising $1.2 billion (£765,000/€919,000).

The deal was agreed today between Sochi 2014 President Dmitry Chernyshenko and the senior vice-president of Carlsberg's Eastern European arm - which owns a majority share of Baltika - Isaac Sheps.

"It's a great honor and recognition that we are doing high-quality events of this magnitude," said Sheps (pictured below).


Baltika has a 38 per cent share of the domestic beer market and its factories are based in 10 cities across the country.

"The Sochi Games are attracting more and more leading companies," said Chernyshenko.

"Baltica [has] for many years supported the Russian sport - I hope that together with 'Baltika' in Sochi, we celebrate the victory of one of our team."

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