The Charter is the first of its kind for a host city of an Olympic Games, and commits signatories to maintain prices during the games.

It also means they are pledging to provide their services in an environmentally friendly and sustainable way, as well as promoting their involvement in the Charter, officials claimed.

Johnson said: "The London Visitor Charter demonstrates our determination to offer all our visitors both a great deal as well as a great time.

"It is fantastic news that London's businesses are signing up to this charter and signalling their commitment to ensure that when we welcome the world to London next year we make that welcome so memorable, so incredible that visitors come back to our great city again and again.

"So I call on all businesses in the capital's huge leisure sector to get on board and be part of this drive to tell our guests that London offers great value for money."

Organisations signed up to the charter also include Addison Lee, Tower of London, Hampton Court and Kensington Palace.

The New West End Company, who represents businesses in the Bond Street, Oxford Street and Regent Street areas, has also come on board with the charter.

O2 Events Director Sally Davies added: "2012 is going to be an incredibly exciting year for both The O2 and London as a whole.

"As an Olympic venue, the 2012 Olympic Games will provide us with a once-in-a-lifetime opportunity to showcase our venue, entertainment district and services to a national and international audience.

"The London Charter reflects The O2, The British Music Experience and Thames Clippers ongoing commitment to delivering the highest quality record-breaking and ground-breaking visitor experiences to be found anywhere on the world."


Nick Mercer, Commercial Director for Eurostar - the Official International Rail Services Provider to London 2012 - said: "We are committed to the London Visitor Charter and the principles of fairness and transparency.

"We have opened our sales more than a year in advance and introduced a simple, competitive range of fares so that as many people as possible can come and enjoy this once in a lifetime event.

"We are already seeing high demand for our services and expect to carry hundreds of thousands of spectators from the continent during the Olympic Games."

London & Partners are championing the charter on behalf of the Mayor, and their marketing and communications director Martine Ainsworth-Wells said: "We're urging all our consumer facing businesses to sign-up to the charter.

"By joining the charter it is a clear demonstration that they want to work with us to create the best experience possible."

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