The group of successful Storytellers were joined by Coe and British decathlon legend Daley Thompson at St Pancras Station to discuss their aim to capture the nation's excitement in the build-up to, and during, London 2012.

The final Storytellers group represents every region of the UK and comprises bloggers, social networkers, artists, writers, poets, graphic designers, film-makers, photographers and musicians.

"It's fantastic that BT has capitalised on developments in communications technology and social networking to bring this group of Storytellers together from all over the UK," said Coe.

"We want the London 2012 Games to be everyone's Games and BT's Storytellers campaign will not only help us capture the spirit and excitement that surround London 2012 but also enable us to bring the Games to people across the UK."

To mark the occasion, BT launched a new website www.bt.com/storytellers to showcase the views, opinions and creativity of the Storytellers.

The interactive features of the site will allow the public to share in their stories, bringing them even closer to both the sporting and cultural aspects of London 2012.


Double Olympic gold medallist Thompson has joined the Storytellers campaign and is documenting his journey through a photography project.

"People might know me as an athlete but what they might not know is my passion for photography," he said.

"When you look back at previous Olympic or Paralympic Games, there are some fantastic images that bring back so many memories.

"Whilst my competition days may be over, I'm excited about my journey to London 2012 and, along with other BT Storytellers, look forward to connecting with, and sharing in, one of the biggest cultural and sporting events our country has ever seen."

As part of its commitment to showcasing British talent, BT plans to highlight some of the Storytellers' creative work on London 2012 Live Sites ahead of the Games next year.

Members of the public will be able to interact and participate by suggesting subjects that the BT Storytellers will cover over the course of the year-long campaign.

They will also be able to comment and vote on their work, share the content and nominate Storytellers for special awards and bonuses.

BT Storyteller Gary Boyd, headteacher of Southwold Primary School in Hackney in London, said: "I really want our pupils to feel part of the London 2012 Olympic and Paralympic Games.

"It will be such an important event when we look back at the history of this country.

"The Olympic Park is only a stones-throw from the school but the BT Storytellers campaign will put it even closer to the heart of the action.

"The BT Storytellers campaign will give them a great outlet for this creativity and will help them understand everything the Games are about - passion, hard work and achievement."

Suzi Williams, director of BT Group Marketing and Brand, added: "In our role as the official communications services partner, BT isn't just providing the communications services to make London 2012 the most connected Games ever, we're helping to tell the story of the greatest show on earth.

"Through our Storytellers campaign some of Britain's most passionate and creative advocates of London 2012 will get closer to the Games.

"The Olympic and Paralympic Games is an event for the people of this country, and the world, and it is fitting that they should be some of the ones to tell the story of the London 2012 journey."

A number of other celebrities and athletes have also signed up to tell their stories in the run up to 2012.

These include DJ Neil Fox, British triathlon medal hopefuls Alistair and Jonathan Brownlee and Paralympic gold medallist Oscar Pistorius.

BT will be installing more than 4,000 kilometres of cabling and 80,000 connections across 94 different locations, including both London 2012 competition and non-competition venues.

The BT Storytellers will begin documenting the build-up to the Games from just before the One Year to Go London 2012 Olympic Games landmark on July 27 this year.

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