Moore will be responsible for delivering programmes and services that enhance athlete engagement with the BOA and support their performances at major international events that fall within the remit of the organisation, including the London 2012 Olympic Games.

Married to former England rugby player and BBC commentator Brian Moore, she brings considerable Olympic experience from a 13-year career at BBC Sport where she worked on-site at six Olympic Games and will work closely with the BOA Athletes' Commission.

Moore said: "I am thrilled to be joining the British Olympic Association at such an exciting time for Team GB.

"Preparing for an Olympic Games on home soil is a unique challenge and I am really looking forward to the opportunity to combine the project management skills I have developed over 13 years at the BBC with my passion for and understanding of the Olympic Games in order to help prepare our Olympic athletes to maximise their performance on home soil in 2012 and far beyond."

Moore will be responsible for coordinating workshops and video resources which will deliver advice and insights to British athletes to prepare them for their first Olympic Games, and to help them understand the unique experience of performing at the very highest level in front of a home crowd.

She will implement a programme to engage and educate the friends and families of British athletes in order to help them support their Olympians effectively in a home Games environment.

Moore will also develop the BOA Athlete Career Programme which was introduced in May last year.

Andy Hunt, Team GB Chef de Mission and BOA chief executive, said: "I am delighted to welcome Belinda Moore to the BOA team.

"We have worked very hard to ensure that the BOA puts athletes at the heart of all our planning and decision-making and I am pleased that Belinda's considerable Olympic experience, dynamism and project management skills will be focused on leading our programmes to prepare athletes and their wider support groups for the biggest moment of their careers."

Meanwhile Ben Hunt-Davis, who joined the BOA in July 2009 in the role of 2012 programme manager, is moving into a part-time consultancy role with the organisation.

The Sydney 2000 rowing gold medallist will continue his involvement in the key athlete-specific programmes delivered by the BOA and will fulfil a Games-time role in support of Team GB, as he did for the Beijing 2008 Olympic Games.

Hunt said: "We thank Ben for his many contributions and wish him the very best as he pursues new career opportunities.

"The fact that he will continue working with the BOA in a consulting capacity will ensure there is continuity in the delivery of the programmes he has been integral to developing over the past two years.

"Ben has brought a great deal of vitality and enthusiasm to the organisation and his ability to inspire athletes and colleagues alike will continue to be a great asset going forward and at the Games in London next summer."

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