Mayes has spent more than three decades with Coca Cola, and his duties will comprise increasing sponsorship and strategic development.

USA Boxing's executive director Anthony Bartkowski said: "Jerry brings a wealth of experience to USA Boxing where he will be focused on expanding marketing and sponsorship initiatives, as well as researching grassroots programs and developing a plan to expand local boxing committee involvement.

"Jerry will be a true asset to USA Boxing in helping us steer in a strategic manner through [Rio] 2016 and beyond."

Mayes will work with 57 local boxing committees to help bring in new sponsorship and will be leading restructuring development programmes with these committees in order to help them achieve self-sufficiency and financial stability.

Mayes will also be in charge of USA Boxing's strategic plan for the 2016 Olympics.

"As the sales centre manager for Coca-Cola here in Colorado Springs, I have worked closely with the USOC (United States Olympic Committee), at all levels, for the past 33 years," Mayes said.

"Throughout my career, I have worked with several of the USOC CEOs, management staff, and National Governing Bodies to coordinate the alignment of Coca Cola's quality products and global marketing initiatives to enhance the visibility of the Olympic Movement and its athletes.

"I am now very proud and excited to be a part of the Olympic family in my new role with USA Boxing."

Mayes managed four different territories during his time with Coca Cola and was responsible for sales, media buying and operations, as well as being named the winner of its Presidents club in 2000.

He also serves on the Boards of Colorado Springs Chamber of Commerce, Ronald McDonald House and the Pikes Peak Hill Climb.

Mayes was previously an active board member of the Colorado Springs Sports Corporation.

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