By Duncan Mackay

Munich_2018_animalMarch 29 - Global public relations firm Weber Shandwick, who worked on Sochi's successful bid to host the 2014 Winter Olympics and Paralympics, have been brought in to help Munich's win its campaign for the 2018 Games, it has been announced.

Weber Shandwick is the world's largest global PR company with offices in 74 countries and have worked on several successful Olympic campaign's, including Turin's bid for the 2006 Winter Games and Beijing 2008, as well as Sochi's stunning victory.

"We are extremely happy to be able to work with Weber Shandwick," said Bernhard Schwank, the chief executive of Munich 2018.

"The agency's ability to develop impactful international campaigns, expertise and experience in Olympic and sport bidding, geographical spread we need and strong presence inMunich have been the decisive factors to select it as our international public relations partner and we have been happy with its support around major Olympic events to date."

Less successfully Weber Shandwick also worked on England's disastrous bid to host the 2018 FIFA World Cup.

But Colin Byrne, Weber Shandwick's chief executive for the UK and EMEA, was confident that they could help Munich prevail over its rivals Annecy and Pyeongchang when the international Olympic Committee (IOC) chooses the host city at its Session in Durban on July 6. 

"We are honoured to be engaged to support Munich 2018," he said.

"Our goal is to provide a winning global communications programme for Munich 2018 and support them throughout their journey across the world.

"Our Global Olympics practice, which helped lead the past three Weber Shandwick bidding campaigns including Sochi 2014, will bring to bear the best bidding and campaigning experts we have in our roster to support this effort."

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