AI: Sports journalism solution or threat? AIPS

On 29 April, the AIPS Centenary Congress in Santa Susanna, Spain, will bring together editors in chief of top sports media with experts from UNESCO to discuss AI in sports journalism.

Is Artificial Intelligence a solution for sports journalism or a threat? This will be the main discussion on the table in the AIPS Centenary Congress. AI is revolutionising newsrooms, handling tasks like crafting match reports and editing video highlights. Another part of the discussion is if AI could support athletes on social media.

In the IV/23 issue of the AIPS Magazine, last year’s fourth AIPS publication, the author of the cover story Martin Mazur cautioned: "What’s really worrying, in the era of misinformation, is how AI can be the tool indirectly capable of destroying what was already written by actual journalists, not bloggers, not users, not content-creators, but real journalists.

"If, using AI, you can write and publish almost anything, the quantity of AI-generated content that will be published can be much larger than the ones written by humans.

"If other AIs, while searching for answers, find these texts written with mistakes by other robots, decide they are true and use the information to write or rewrite the course of events, that means that we will really be in the feared era of fake news," Mazur said.

In November 2023, Futurism uncovered AI-written articles in Sports Illustrated by fake AI authors. In December 2023, The New York Times' lawsuit against OpenAI and Microsoft for copyright infringement, "The lawsuit, filed in Federal District Court in Manhattan, contends that millions of articles published by The Times were used to train automated chatbots that now compete with the news outlet as a source of reliable information."

Martin Mazur wrote in the cover story of AIPS magazine IV/23: "When I asked Dall-E3, the image creator powered by OpenAI, what a newsroom could look like if AI had fully taken over and human journalism had become obsolete, the images it prompted were frightening:

"A nearly abandoned and dusty office, old PCs piled up, newspapers scattered on the floor and tall columns of wires from supercomputers dominating the scene. The aesthetics resembled the post-apocalypse photos of Chernobyl," concluded Mazur.