Throughout the Games, Snoop will talk to NBC Olympics host Mike Tirico and provide the massive US primetime audience with his unique take on what's happening in Paris. He'll explore the city's iconic landmarks, attend Olympic competitions and events, and visit with the athletes, their friends, and families. 

For nearly three decades, entertainment mogul Snoop Dogg has reigned as an unparalleled force, raising the bar as a globally recognised innovator. Snoop Dogg is an American rapper, singer, songwriter, actor, record producer, DJ, media personality, businessman and icon. 

In addition to his extensive work in music, Snoop Dogg is a serial entrepreneur with ventures in Web 3.0, technology, entertainment, lifestyle, global consumer brands, and the food/beverage and cannabis industries. 

"I grew up watching the Olympics and am thrilled to see the incredible athletes bringing their A-game to Paris. It's a celebration of skill, dedication, and the pursuit of greatness," said Snoop.

"We're going to have some amazing competitions and of course I will bring that Snoop style to the mix. It's going to be the most epic Olympics ever, so stay tuned, and keep it locked. Let's uplift, celebrate, and make these games unforgettable, smoke the competition, and may the best shine like gold. Peace and Olympic LOVE, ya dig?" 

"Snoop is already an Olympic gold medal commentator, generating tens of millions of views for his commentary of the dressage competition highlights at the Tokyo Olympics," said Molly Solomon, Executive Producer and President, NBC Olympics Production. 

"That performance alone has earned Snoop a job as our special correspondent in Paris. We don't know what the hell is going to happen every day, but we do know that he will add his unique perspective to our reimagined Olympic primetime show."

Snoop starred in a "Snoop Year's Eve" promotional video for the Paris Olympics. In a 75-second version of the spot, Snoop jokes with Team USA athletes Suni Lee (gymnastics), A'ja Wilson (basketball), Jagger Eaton (skateboarding), and duo Kelly Cheng and Sara Hughes (beach volleyball) about their past triumphs and future Olympic dreams. 

He ends the video by telling Cheng and Hughes that he'll see them in Paris. The content was filmed in November at Universal Studios in Los Angeles as part of NBCUniversal's state-of-the-art promotional shoot for the Paris 2024 Olympic and Paralympic Games. 

In May, NBCU announced that the NBC broadcast network and Peacock streaming service would be the company's primary platforms for coverage of the Paris 2024 Olympic Games, which will take place from 26 July to 11 August 2024. 

NBCU owns the U.S. media rights to the Olympic Games until Brisbane 2032, which are scheduled for Paris (2024), Milan Cortina (2026), Los Angeles (2028) and Brisbane (2032). The host city for the 2030 Winter Olympic Games has not yet been decided.