Africa Investment Forum welcomes Rugby Africa President to discuss the business of sport © Rugby Africa

The newly elected President of Rugby Africa, the continental governing body for rugby in Africa, Mr Herbert Mensah, will discuss the business of sport in a one-to-one fireside chat at the 2023 Africa Investment Forum (AIF) on Thursday, November 9 in Marrakech, Morocco.  

The annual three-day Africa Investment Forum Market Days event will commence on Wednesday November 8 to Friday November 10 under the theme “Unlocking Africa’s Value Chain” in Marrakech, Morocco.

Championed by the African Development Bank and seven other founding partners (Africa50, Africa Finance Corporation, Afreximbank, Development Bank of Southern Africa, European Investment Bank, Islamic Development Bank and Trade and Development Bank), the Africa Investment Forum is Africa’s investment marketplace to accelerate transactions to close Africa’s investment gaps.

Founded in 2018, the Africa Investment Forum has mobilized nearly $143 billion in investment interest. The event brings together heads of state, business leaders, decision makers and investors to advance critical investment transactions to closure. Previous attendees include H.E Paul Kagame, President of the Republic of Rwanda, H.E Cyril Ramaphosa, President of the Republic of South Africa, and H.E Nana Akufo-Addo, President of the Republic of Ghana. 

The sports industry in Africa is experiencing rapid growth, with the potential to generate jobs, improve public health, foster social inclusion and drive economic growth. According to PricewaterhouseCoopers (PwC), the industry was valued at $7 billion in 2018 with an expected growth of $12 billion in 2027. Despite the potential, investment across Africa remains limited, with only 1% of startup financing directed towards the sport sector. 

Rugby Africa President, Herbert Mensah, continues to emphasize the business potential of rugby across Africa. Since his election, President Mensah has called for a change of mindset from African governments and international organizations to increase investment in rugby across Africa. In June, President Mensah delivered a keynote speech on treating rugby as a lucrative business venture at the Bloomberg New Economy Gateway Africa 2023 event in Marrakech, Morocco.