Claudia Cattai

On Fridayin the presence of 50,000 spectators, 4,100 athletes from 41 countries and 650 million viewers across America, the Pan American Games Opening Ceremony displayed a great three-hour showcase of Chile, its land and its people!

This is the largest-ever sporting event in the country's history and the continent, and we are honored to support the Pan American Ganes Committee for the second time in a row and make Chile shine in the eye of the world.

As global Ceremony producers, we know full well how much this event means because hosting the Games is the culmination of a long-term strategy for each country.

Everything begins many years before the event itself, with the country's decision to bid to host the Games, to become part of history and a global focal point during the Games themselves. It requires a highly integrated plan to prepare the country to be ready to welcome thousands of athletes and tourists onsite and, most importantly, to excel and demonstrate its best qualities while under the spotlight.

We have been working on the Games for more than two years.

The history of Chile - good and bad - featured in the Pan American Games Opening Ceremony ©Balich Wonder Studio
The history of Chile - good and bad - featured in the Pan American Games Opening Ceremony ©Balich Wonder Studio

We traveled more than 10 times to identify local talents, deep diving into its culture, from its history to its contemporary artistic scenarios, getting to know its excellence, from the fantastic natural aspects to the sparkling cultural scene to regional micro-cultures.

Both for the creativity and the production solutions, we tried to integrate as many Chilean talents and experts as possible, developing a legacy delivery plan and maximizing in-country value.

Working with the Committee, many talented Chileans and our local associate producer Lotus, was a great time to share ideas and try to make all Chileans proud of their country!

More than 400 volunteers participated in the ceremony, spending time rehearsing and feeling part of a unique team.

Together, we developed creativity starting from the “The land and its people” concept, the relationship that every human being has with the place of origin, and the evolution towards something better. A powerful message of connection, respect for history, diversity and beauty, conveyed around the world through an emotional narrative that uses no words and should be understood by every culture.

Spectacular fireworks lit up the National Stadium during the Opening Ceremony for Santiago 2023 ©Getty Images
Spectacular fireworks lit up the National Stadium during the Opening Ceremony for Santiago 2023 ©Getty Images

It is never work coming from a single intuition, it's teamwork. From the creative team to the performers, actors to the musical bands and international artists, it was a perfect mix of excellence from the host nation and world-leading experience.

Ceremonies are very dynamic projects. They evolve until the very last minute, turning every day into the key day.

Although we have a very complex organisation to ensure everything is taken care of and proceeds as scheduled, every team member deals with unforeseen and critical daily decisions. Only a close-knit team of star players can do that most flawlessly, putting experience and all the best energies at the service of magic.

Thank you to all our Chilean friends and colleagues for their warm welcome and for making the first night of these fantastic Games magical!