The FIH has announced the partnership with the JSW Group that is active in various sectors including steel, energy, infrastructure and sports.

India is set to stage the Men's Hockey World Cup for the fourth time with Bhubaneswar, the Odisha capital, and Rourkela due to play host from January 13 to 29.

"It is a matter of immense pride that the Hockey World Cup is being held in India," said Parth Jindal, founder of JSW Sports.

"Hockey is a sport that is in the heart of every Indian and to see it happening in the very state that has revived the game in our country, Odisha, makes it all the more special.

"To have the opportunity to be associated with the Hockey World Cup in India is a matter of great pride for every JSWite.

"I am certain the tournament will set the benchmark for future Hockey World Cups and will be truly world class."

FIH chief executive Thierry Weil added: "We’re thrilled to welcoming JSW as global partner for the upcoming FIH Hockey Men’s World Cup, which promises to have a resounding success both in India, a country passionate about the sport, and across the world.

"On behalf of FIH, I’d like to extend our sincerest thanks to JSW. 

"We look forward to a great collaboration."

The 2023 Men’s Hockey World Cup will be the 15th instalment of the competition.

India have one World Cup crown to their name with their sole victory coming in 1975.

The Asian nation also played host in 1982, 2010 and 2018.

A total of 16 teams are set to battle it out for the Men’s Hockey World Cup title with matches set to be held at the Kalinga Stadium in Bhubaneswar and the Birsa Munda International Hockey Stadium in Rourkela.