Pistorius, also known as "the Blade Runner" due to the appearance of his prosthetic legs, is a four-time Paralympic gold medallist and is looking to secure the qualifying time in the 400 metres to compete Olympics as well as the Paralympics at London 2012.

As part of the promotion for the new men's scent, Pistorius shot a futuristic advertising campaign in Ali Mahdavi in Paris which saw brand new, futuristic blades designed for him to use in the trailer.

"I'm really excited about the campaign," Pistorius told insideworldparasport here at the Global Sports Forum Barcelona.

"It's really cool and dynamic and I signed up to do it the second that they pitched the idea to me as I always used the aftershave anyway!

"The great thing is that it carries a really strong message about the Paralympics and Paralympic sport because you don't really expect to see disabilities in a fashion advert so it is about changing perceptions.

"In the fashion world, it is usually all about perfect bodies and perfect images so it was nice to do something quite ground breaking in the area.

"It was definitely a risk but if you look at the advert and how well it comes across, I think it definitely paid off.

"It was also really good to use brand new blades for the advert.


"The blades that we used for the shoot were specially designed to look so futuristic.

"They are obviously different to the ones I compete in but I really enjoyed trying them out in the advert.

"They look great and I think they work so well in the advert so I am absolutely delighted and honoured to be the new face of the fragrance."

The brand chose the sprinter because "he opens the way for a new style of modern hero: an atypical personality which asserts itself beyond everything one could have imagined - it is in perfect adequacy to the vision of Thierry Mugler."

To view the advert click here.

Contact the writer of this story at [email protected]


Related stories
February 2011: Pistorius launches multi-million rand law suit against wrongful accuser
January 2011: Double Oscar upstages his rivals with stunning performance
January 2011: Pistorious suffers first 100m defeat for seven years
January 2011: Pistorius the king of the QE II Stadium as he retains World Championship crown
January 2011: Pistorious: I'm not untouchable – not by a long shot