The Men's Fistball World Championship reached an audience of 83.4 million people, according to the first available broadcasting figures.
The International Fistball Association (IFA) numbers relate to print, TV and social media reach and saw a readership of 8.9 million for the print sector following Saturday's (August 17) World Championship final in Winterthur in Switzerland.
Germany won the world title for a 12th time, defeating Austria 4-0 at Stadion Schützenwiese.
Hosts Switzerland finished fourth in the tournament, losing the bronze medal playoff to Brazil.
Germany recorded the largest share of the figures, with a reach of 8.96 million, with the second largest in Austria on 6.16 million.
In Switzerland there was a reach of 3.20 million.
Articles published in New Zealand, Brazil, Namibia and China all contributed to an additional reach of 3.93 million.
"This has been the first event ever IFA generated revenues from selling TV rights," said IFA President Jörn Verleger, who was elected to the role at the IFA General Assembly on Thursday (August 15).
Verleger was joined at the World Championship final by Global Association of International Sports Federations vice-president Stephen Fox, and director Philippe Guiesbulher and Andrew Hofer from the International Olympic Committee sports department.
Alliance of Independent Recognised Members of Sport secretary general Gerd Zimmermann, International World Games Association (IWGA) board members Lukas Hinder and Volker Bernardi and IWGA chief executive also attended the sport's showpiece final.
At the IFA Congress Mannheim in Germany was announced as hosts of the 2023 Men's Fistball World Championship.