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August 4 - Supermarket giant Sainsbury’s have become an official supplier to this year’s UK School Games in Cardiff next month, it was announced today.

 

 

The partnership is an extension of their existing relationship with the Youth Sport Trust, who oversee the delivery of the UK School Games.

 

 

The deal, which has been negotiated by the Youth Sport Trust, is to supply the mineral water for all the competitors.

 

Sports marketing agency, Fast Track, has also secured support for the UK School Games from First Group and the teachers union NASUWT.

 

Buthe search for a main sponsor is still continuing.

The UK School Games is a multi-sport event designed to replicate the feel of Olympic, Commonwealth and Paralympics Games with an opening and closing ceremony plus an athlete’s village.

 

This year will be the fourth time the Games have been held, with Wales hosting this year’s event.

 

Around 1,600 elite school aged athletes will compete in 10 sports from September 3 to 6.

 

Alongside the new sport of track cycling, competition will take place in hockey, badminton, judo, volleyball, athletics, fencing, gymnastics, swimming and table tennis, with disability events in athletics, swimming and table tennis also included.

Jat Sahota, head of Corporate Responsibility at Sainbury's, said: ‘Sainsbury’s is committed to working with the Youth Sport Trust through our Active Kids scheme which is an inclusive scheme that helps children and young people across the UK to get active and have fun.

 

"We also run Sainsbury’s TOP activity sessions in schools with the Youth Sport Trust which target children who are least active through alternative sports.

 

"However, we also recognise the importance of nurturing and developing young talent and that’s why we are happy to support the UK School Games."

 

Sainsbury's have previously sponsored the English Schools' Athletics Championships and are involved with table tennis in its preparations for London 2012.

Marc Hope, Fast Track’s Director of Rights Marketing said: ‘The Youth Sport Trust and Fast Track are absolutely thrilled to have a partner of the stature of Sainsbury’s supporting the UK School Games.

 

"With their existing relationship with the Youth Sport Trust, it seems like a natural progression to have them involved in the games.

"Our search for a presenting partner continues apace.

 

"We truly believe that the UK School Games offers a fantastic platform for a presenting partner to provide an meaningful contribution to youth sport within the UK."