Snowsport England has announced that Switzerland Tourism is to be its new destination partner for its campaign Go Ski Go Board, which aims to get more people on the slopes.
Go Ski Go Board, which has been running since 2013, will continue to act as the hub of everything to do with getting into snowsports.
The website will also feature information on Switzerland's skiing and snowboarding destinations.
Snowsport England chief executive Tim Fawke said: "The Go Ski Go Board initiative comes to the forefront of our activity during what will be a crucial year for the UK snowsports industry, and after a facelift is a true starting point for anyone wanting to find out more about snowsports.
"The support of Switzerland Tourism will help us reach our goal of converting as many people as possible into snowsports fans, and ultimately becoming regular snowsports participants."
Corinne Genoud, who is director of Switzerland Tourism for Britain and Ireland, commented: "We strongly believe in partnering up with strong players in the industry is the way forward to target our future guests and increasing skier days in general."
Major Swiss snowsport destinations include Arosa Lenzerheide, Bern, Davos Klosters, St Moritz, Lake Geneva, Lucerne and Valais.
Resorts in these areas are served by Swissair and the local travel system, partner bodies of Switzerland Tourism.
Two prominent ambassadors for Go Ski Go Board are park and pipe snowboarder Aimee Fuller and Alpine team skier Dave Ryding, both of whom will continue to spread the message about the benefits of skiing and snowboarding.