International University Sports Federation (FISU) President Oleg Matytsin has insisted the use of the name Chinese Taipei, rather than Taiwan, follows clear protocols set out in the Olympic Movement.
Use of the name Chinese Taipei has proved a contentious issue among locals, as the host nation are generally not allowed to use the name "Taiwan" in international sport.
Several have claimed the Universiade offered the island an opportunity to receive global attention and market itself to the world.
They have criticised the use of the term “Chinese Taipei Island”, which was initially reported to have appeared in the English language media guide for the Universiade.
The guide now refers to the island as “Taiwan”.
At all editions of the Olympic Games the country is referred to as Chinese Taipei and the Taiwanese flag and anthem are prohibited.
Taiwan, officially the Republic of China (ROC), has its own Government but the Chinese consider the island to be a breakaway part of their own territory.
The International Olympic Committee passed the Nagoya Resolution in 1979, forcing Taiwan to use the name Chinese Taipei and banning its Olympic Committee from using the ROC flag or national anthem.
Taiwan's appeals against this decision were dismissed.
Matytsin stated that FISU and Taipei 2017 were following well established protocols regarding the use of the name Chinese Taipei.
“As you know, FISU are part of the Olympic Movement,” Matytsin said.
“This means we must follow the rules of the Olympic Movement and I know many of you will know the Nagoya Resolution and what it means.
“This is why the name Chinese Taipei is used and a special flag and anthem will be used throughout the whole Universiade.
“It has been very clear.
“We went through the process to find the best solution and give the right information to the media, the athletes and spectators.”
Organisers last month confirmed Taiwan flags will be allowed in venues at the Universiade, as long as they are of a “reasonable size”.
According to the Taipei Times, pro-Taiwan independence organisations have announced plans to carry banners and flags at event venues and cheer for “Team Taiwan”.
“We have organised different teams that will go to the opening and closing ceremonies, and other events,” said Chilly Chen, office director of the 908 Taiwan Republic campaign.
“They will stand outside the venues to hand out ‘Taiwanese national flags’ and banners with the message ‘Taiwan is Taiwan, not Chinese Taipei’ to people.”
Uganda were reportedly considering not sending athletes to the Universiade, with a letter posted online claimed the Ugandan Government would not send a team to Taipei because they enforce the "One China" policy.
This is the diplomatic acknowledgement of China's position that there is only one Chinese Government.
Under the policy, Uganda recognises and has formal ties with China rather than Taiwan.
However Peninnah Kabenge, the Association of Uganda University Sports President, claimed the situation was a misunderstanding and the team have now arrived in the Athletes' Village.
The Chinese Taipei team will feature 368 athletes competing in 22 sports, making it their largest team ever sent by the country to a Universiade.
Women's world number one badminton player Tai Tzu-ying will compete as will weightlifter Hsu Shu-ching, the London 2012 and Rio 2016 Olympic gold medallist.
Tan Ya-ting and Le Chien-ying, who won women's team archery bronze at Rio 2016, have also been included.