A leading independent specialist sports public relations, marketing and sponsorship agency based in Great Britain, Macesport will be tasked with increasing the profile of Air Racing’s premier event in Thailand.

The Air Race 1 event involves eight planes racing directly against each other at speeds of 450 kilometres per hour.

Competitors race eight laps around a tight 5km circuit at just 10 metres above the ground.

“We are delighted to be working with Air Race 1 as we build up to the big event in November," said Paul Mace, managing director and founder of Macesport.

“Our experience of working in public relations, communications and marketing with many clients will enable us to build the Air Race 1 brand in a wider market.

“Sport is very much our area of expertise and we look forward to working closely with the team at Air Race 1 in the coming months.”

This year's World Cup will take place in Thailand at the U-Tapao Naval Air Base between November 17 and 19.

The brief sees Macesport add to its ever-expanding list of global sports clients, which include car manufacturers Vauxhall, bookmaker William Hill and the Professional Footballers' Association.

“Macesport has a proven track record in the world of sport, and this is a fantastic opportunity for Air Race 1," added Jeff Zaltman, chief executive of Air Race 1.

“Last year’s race in Thailand was such a fantastic success, proving that Thailand is a highly reliable sports event host, and we believe that working alongside Macesport will help us to become even bigger this time around.”