Alan Hubbard

Just like Buster the boxer dog in the latest much-lauded John Lewis TV Christmas ad, boxing itself is bouncing high in 2016.

The trampoline effect has seen the popularity of the sport soaring to new heights in Britain which, with more than two fistfuls of world champions, is now the globally most successful boxing nation - way ahead of the once prolific United States and Mexico.

Moreover, a sport which, after years of battling opprobrium in certain circles, has now become very definitely PC - politically correct.

I use the term deliberately because of its ever-increasing support among the politicos.

As I wrote here recently, new US President-elect Donald Trump, love him or loathe him, is a long time boxing buff who helped make Atlantic City a fistic citadel and will certainly promote its cause in the White House.

And now the UK Parliament has another new champion in the freshly-appointed shadow Sports Minister, one Dr Rosena Allin-Khan.

Her appointment may have gone relatively under the radar but she was surprisingly named as part of Labour leader Jeremy Corbyn’s Ministerial reshuffle, replacing former taxi driver and Millwall fan Clive Efford.

Interesting lady. The Tooting MP succeeded another boxing supporter in now London Mayor Sadiq Khan - no relation - in a by-election and has created a record by becoming shadow Sports Minister after just 105 days - the quickest ever promotion for a new MP in UK politics.

Boxing fan Dr Rosena Allin-Khan is the United Kingdom's new shadow Sports Minister  ©Getty Images
Boxing fan Dr Rosena Allin-Khan is the United Kingdom's new shadow Sports Minister ©Getty Images

What’s more, she is an ardent boxing fan and an active amateur boxer, training at Balham Boxing Club where she is also the team doctor.

"I love boxing," she says. "As a keen boxer, I was honoured to be asked to become shadow Sports Minister. I’m really looking forward to combining my background in health with my passion for sport, especially boxing."

Surely one in the eye for the abolitionists at the British Medical Association?

A Muslim mother-of-two, Dr Allin-Khan was born in her constituency of Tooting. Her Polish mother had been a singer in a Polish girl band who met her father, originally from Pakistan, while the band was on tour in London.

A former hospital junior doctor, the 38-year-old Cambridge graduate will now shadow Tory Sports Minister Tracey Crouch, herself a boxing aficionado like the female chair of the All Party Parliamentary Boxing group, Charlotte Leslie, who regularly dons the gloves for sparring sessions at a club in Bristol.

With former Oxford boxing blues, the Lords Colin Moynihan and Tom Pendry, fighting the sport’s corner in the House of Lords, together with one-time Board of Control steward Lord Sebastian Coe and current steward Baroness Golding, the sport can be assured that it is correctly punching its weight politically.  

The sport’s booming popularity, allied to the buoyancy of BoxNation, is the reason BT have linked up with the Channel of Champions in an historic deal announced recently.

The new small screen punching partnership will be bouncing even higher from next year as with 30 domestic shows annually - 20 of them to be screened live by BT as well as BoxNation - we see just how much burgeoning talent there is among Britain’s stars of the future.

As both Hall of Fame promoter Frank Warren and BT’s commercial director Josh Smith have pointed out, this is a whole new brawl game for boxing, one which levels the playing field in the televising of the sport.

Warren - again voted Europe’s top promoter by the World Boxing Organization, together with his man Jason McLory as leading intercontinental matchmaker - are going to be busy bees indeed as the planning gets under way for a bumper 2017.

A landmark deal has been signed between Frank Warren (pictured), BT Sport and BoxNation  ©Getty Images
A landmark deal has been signed between Frank Warren (pictured), BT Sport and BoxNation ©Getty Images

Expect some football-type transfer movement in the marketplace as fighters struggling to get regular exposure elsewhere ponder switching stables - and TV channels.

"This puts a new spring in my step," says 64-year-old Warren, who has ridden the punches in recent years and now looks to be reversing the trend of top boxers switching to Sky Sports and Eddie Hearn’s Matchroom organisation.

There is likely to be a tug-of war with both camps hoping to sign a number of GB’s 2016 Olympians, notably super-heavyweight silver medallist Joe Joyce and light-heavyweight bronze winner Joshua Buatsi, both hot prospects.

After Warren had initially creamed off the stars of Beijing 2008, James DeGale and Billy Joe Saunders - both now world champions - Hearn scooped up London 2012’s golden boys Anthony Joshua - now International Boxing Federation world heavyweight champion - and lightweight Luke Campbell. But with his Matchroom stable somewhat overloaded it seems more likely Warren’s Queensberry Promotions will be the destination of the Rio duo.

However, double gold medallist Nicola Adams, now looking certain to go pro and follow fellow illustrious female Olympians Claressa Shields, of the United States, and Irish superstar Katie Taylor (who makes her paid debut at Wembley on Saturday), may well opt for Matchroom or an overseas promoter in view of Warren’s well-publicised scepticism towards women’s boxing. Yet with BT opening up new fistic horizons I suspect he would not be averse to securing the services of the leading contender for Sportswoman of the Year.

Intriguingly he promises "a big signing" soon.

The historic BT-BoxNation deal has had quite a lengthy gestation period but it is one which has set the boxing world buzzing.  

And it will not need a dog on a trampoline to produce a whole host of block-Busters!