A new corporate logo has been revealed by the European Olympic Committees (EOC) at the start of its 45th General Assembly here.
It is part of a completely new look and feel for the organisation, currently undergoing one of its biggest crisis' since its formation in 1968 following the arrest of its President Patrick Hickey.
The key inspiration for the new look and feel is the pattern of a mosaic - an art form synonymous with European history and culture.
The EOC’s corporate logo consists of a 50-piece mosaic, representing the 50 member nations of the EOC.
The EOC’s new look and feel was commissioned and approved by Hickey in April.
The Irishman has been held in Rio de Janeiro since August 17 when he was arrested following allegations he was involved in the illegal sale of tickets for the Olympic Games.
He had his passport confiscated and is unable to leave the country.
Hickey temporarily stood down from his role as President of the EOC following his arrest and has reportedly been charged with criminal organisation, ticket touting, ambush marketing, larceny, money laundering and tax evasion.
The 71-year-old could face up to seven years in jail if he is found guilty.
He has denied all the charges.
The reveal process for the logo, the work of JTA Design, involved the active participation of National Olympic Committee representatives, who each placed a mosaic piece to help create an enlarged version of the logo.
"The EOC’s new look and feel is an excellent visual representation of Europe and the unifying role that sport plays across our continent," EOC acting President Janez Kocijančič, who has replaced Hickey, said.
"The logo reveal was an innovative way to introduce our new corporate logo to our membership, who have received a full briefing during the General Assembly about the new look and feel and how to use it for marketing purposes."