DFS is celebrating its partnership with Team GB with a special 30-second film ©DFS

Furniture retailer DFS has produced a 30-second film to promote its partnership with Team GB.

Throughout the Olympic Games, due to begin here on Friday (August 5), it will be promoting its three ambassadors.

They are cyclist, Laura Trott, gymnast, Max Whitlock and swimmer, Adam Peaty.

The 30 second adverts will switch between the Olympians and its own team, to “shine a light on British quality manufacturing”.

“Okay, so the craftspeople at DFS can’t do triple somersaults," said Darryl George, the creative director at krow, the company who have made the films.

"But just like the Team GB athletes, they’re skilled and not afraid of a bit of hard graft. 

"We’re glad we got to show that side to them."

The advert is due to be broadcast for the first time today and run until the end of the month. 

The advert will also been shown in cinemas.

Furniture story DFS became a partner of Team GB in December 2014 ©DFS
Furniture story DFS became a partner of Team GB in December 2014 ©DFS

"This is a great piece of work to show our support for Team GB in Rio and to highlight the hard work, care and attention our craftsmen and women put into hand making every sofa," said Mark Mallinder, head of marketing at DFS.

"That’s why we have the best sofas to watch the Olympics from."

DFS became a partner of Team GB after signing a deal with the British Olympic Association in December 2014.