The International Paralympic Committee has made changes to its social media platforms ©IPC

The International Paralympic Committee has unveiled a social media "rebrand".

From today, the organisation's Twitter, Facebook, YouTube, Instagram and G+ accounts can be found simply by adding the word "Paralympics" to the end of the URL used by the platforms.

It means that changes have been made to the Twitter account, which is now found @Paralympics, as well as the IPC's Facebook and YouTube presence.

The previous Twitter handle was simply @Paralympic. 

The Instagram and G+ accounts will remain unchanged.

It is hoped that uniforming the accounts will make things easier for people who are interested in the IPC.

The London Paralympics were the top trending sporting event on Twitter in the UK during 2012
The London Paralympics were the top trending sporting event on Twitter in the UK during 2012 ©IPC

“This move is going to make it a lot easier for the IPC to communicate the correct social media accounts, and it will hopefully make it easier for fans to discover the IPC accounts too,” said IPC Digital Media Manager Natalia Dannenberg-Spreier.

The rebrand also aligns with #Paralympics, which is the main hashtag the IPC wants people to use during the Rio 2016 Paralympic Games.

During 2012, #Paralympics became the top trending sporting event on Twitter in the UK while the Games were being held in London, with the power of social media now key to promoting an event around the world.

“If everyone gets behind the hashtag like they did at London 2012, we can make a similar impact in Rio,” said Dannenberg-Spreier.