The Paralympic Committee of Slovenia has launched a media campaign in cooperation with Bruketa&Žinić OM, whose creative director is Nikola Žinić ©NPC Slovenia

The National Paralympic Committee of Slovenia has launched a media campaign for its athletes ahead of Rio 2016.

Sitting volleyball player Lena Gabršček is one of five Slovenian athletes fronting the campaign along with boccia player Natalie Finkšt, swimmer Darko Đurić, triathlete Alen Kobilica and hand-cyclist Primož Jeralič, all of whom are expected to star for their country at next year’s Paralympic Games.

Launched in cooperation with the advertising agency Bruketa&Žinić OM, the aim of the campaign entitled "Obstacles are only in your head - the body knows no boundaries" is to give exposure to and promote Paralympic sport. 

"The idea for the campaign emerged from talks with Slovenian Paralympic athletes when we realised that's really all in the head," said Nikola Žinić, creative director of Bruketa&Žinić OM.

"The decision in which direction you will go in life depends largely on the way of thinking.

"This insight led us through the entire campaign.

"We wanted to send the message - if you're strong in your head you can overcome all obstacles in life.

"We also wanted to connect that message with sport and tell the story of Slovenian Paralympic athletes as people who are mentally strong and firm, and who achieve superior results regardless of physical disability.

"The body is not a problem, but what is in the head."

Jeralič said he and his fellow athletes are happy to be able to share a piece of their lives with a wider audience.

"People need to see that being a disabled athlete is not only carrying out recreational activity twice or three times per week, but a constant need to live for sport if you want to achieve your goals," he added. 

"I hope that potential sponsors and donors will notice our work and take a chance with us to build a story about success, collaboration and reciprocity.

"I think that campaign will bring greater recognition both to athletes with disabilities and each Para-sport discipline.

"I wish that through the campaign, which is superior craftsmanship, people with disabilities will recognise that life with disability is not the end, but opening of a new chapter.

"At the beginning it is difficult, but it is necessary to grit your teeth and trust in yourself and your abilities."

Slovenia won one medal at London 2012, courtesy of shooter Franček Gorazd Tirsek’s silver in the men’s mixed 10 metre air rifle standing SH2

Four years earlier in Beijing, the country’s three-medal haul was made up of a silver for Joze Flere in the men's discus throw F32/51, as well as bronzes for table tennis player Mateja Pintar in the women’s individual class three and shooter Franc Pinter in the men's R1-10m air rifle standing SH1.