The Jordan Olympic Committee (JOC) has signed an official partnership with popular radio stations Radio Hala and Bliss 104.3FM aimed at helping to spread positive sporting news across the Kingdom.
The partnership will provide a platform for the JOC's Living Sport communications plan which encourages sport participation across Jordan to improve the health of the nation and help keep vulnerable young people safe from anti-social behaviour.
Radio Hala and Bliss 104.3FM will benefit from becoming the "go-to" stations for Jordanian sports fans, while the JOC will profit from increased awareness across all the stations' platforms, it is claimed.
The stations will air weekly sports shows featuring all of the latest sports news in Jordan, regular competitions and exclusive live interviews with the country's star performers.
It will lead to an exclusive topical sports programme, appropriately entitled Living Sport, being broadcasted weekly.
"The partnership with Radio Hala and Bliss 104.3FM provides an excellent opportunity for our passionate fans in Jordan to tune in and listen to their favourite Olympic athletes discuss the values of sport and the benefits of leading a healthy lifestyle," said JOC secretary general Lana Al Jaghbeer.
"Our news service already provides a regular flow of positive sports news that people want to read through social media, so it is a big audience-boost for us that it will now be broadcasted as well."
Nour Khazal Malhas, the commercial director for Radio Hala and Bliss 104.3FM, added: "We're excited about taking our relationship with the JOC to the next level.
"Through our partnership we aim to involve the Jordanian public in the world of sport and sport values.
"With radio platforms in both Arabic and English, we'll be able to give our athletes the attention they deserve."
The Living Sport initiative, launched during Olympic Day celebrations in Al Hussein Sports City on June 12, stands on five pillars all aimed at increasing participation in sport in Jordan and addressing key health and social issues.
These "strands" consist of, "community well-being", which sees a one-month annual campaign launched every year on Olympic Day; "changing the mindset", which looks to promote sport as universal and without barriers to participation; "having fun", an ambassador initiative which reaches out to the next generation in order to excite and enthuse them in areas of sport; "promoting our heroes", which celebrates sporting success across Jordan; and "the business of sport", a project that looks to make sport more marketable to both fans and sponsors.
The agreement between the JOC and the two radio stations was signed on World Radio Day, observed annually on February 13 since 2011, which remembers "the unique power of radio to touch lives and bring people together across every corner of the globe".
Radio is said to reach more people than any other medium in Jordan, connecting young people in communities, developing regions and vulnerable populations around the world.
The JOC is the umbrella organisation for sport in Jordan responsible for the management of sport within the Kingdom, including its 34 national sporting federations.
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